Skin Whitening slogans and impact on social system in Pakistan

I was watching a skin whitening advertisement on television of Pakistan and it said “ Ab gora ho ga Pakistan”(now the whole nation of Pakistan will have white skin) . To me in our social system, this slogans/advertisements have created a lot of problems and social barriers. 

Like in another advertisement where family of a boy is going to propose a girl for their son and the son says “ Bhabhi Larki goori/white honi chahhiay” (Aunti, I want to marry the girl having fair skin) . To me this statement to do skin whitening and its promotion is against the teaching of Prophet Muhammad (SAW). We are creating an imbalance in our society where dark skin will be looked inferior and many of girls would be unmarried because of longterm impact of these issues.

I will give here the reference of the "Last address of the Prophet Muhammad (SAW)" and will not explain it further and leave for you. Decision is yours.

“All mankind is from Adam and Eve.  An Arab has no superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab; a white (white or fair skin) has no superiority over a black (dark skin), nor does a black (dark skin) have any superiority over a white (white skin or fair skin); [none have superiority over another] except by piety and good action.  Learn that every Muslim is a brother to every Muslim and that the Muslims constitute one brotherhood".

(These pictures were taken from internet and doesnt mean to target or harm any industry or any person. It is just to highlight the problem.)

J.U. Rehman

(Curiosity of nature leads you to discovery and satisfaction. JURehman)